Louth Craftmark is a flagship retail operation in Drogheda which opened in October 2006.
Momentum Creative Marketing Services combined creativity and ingenuity in delivering a well received and effective marketing strategy for the launch of the Louth Craftmark store in Drogheda in November 2006. The Louth Craftmark store exclusively sells unique designer pieces handcrafted by over 40 designer makers living and working in county Louth.
Interior of Louth Craftmark
Momentum Creative Marketing Services delivered the following services on behalf of Louth Craftmark
Creative PR campaign
A three phase media blitz campaign combining National, Regional, and specialist print mediums to generate publicity and awareness around the official opening launch in November
A segmented focused and targeted PR messaging campaign executed across all these relevant mediums which incorporated various angles on the store to ensure maximum impact with the press. Examples include
Interiors angle specialist press e.g. House & Home, Living Social & Personal
Fashion accessories angle – Tatler, Social & Personal, IMAGE magazines etc. Focus was also given to all relevant sections of the fashion columns in the national newspapers
Business angle which focused on the positive impact on job creation in Drogheda, and the crafts industry as a whole
Local angle which looked at the impact of the store on the community of Drogheda
Event Management
Complete management and organisation of the official launch including:
Invite design, mailing programme & management of database
Creation of incentive campaign and promotional voucher discounts
Implementation of targeted press campaign yielding high profile coverage
Organisation of guest speakers, food & entertainment, goodie bag contents and assembly
Strategic Market planning
On conclusion of the launch, Momentum Creative Marketing Services presented a strategic marketing action plan which incorporated developing a host of creative marketing programmes for execution over a 12 month period in line within an allocated marketing budget.
The outcome and merit of the services provided is well articulated in the client’s feedback below.
Testimonial
"Momentum Creative Marketing Services is a young vibrant company with exceptional marketing expertise and know-how. From effective PR campaigns to strategic market planning, I found the team to be both inspirational and creative in assisting us with the launch of Louth Craftmark at Highlanes. Our strategic market plan for the next 12 months combines’ creative marketing campaigns with well thought out execution. I would unreservedly recommend Momentum Creative Marketing Services to any business wishing to avail of a dynamic marketing support team"
Sarah Daly Craft Development Officer Louth Craftmark (December 2006)
