FOOD SECTOR

'Stakeholders in the food industry forecast that the market will grow by 40% over the next five years and by 65% over the next 10 years. However this estimate is based on the assumption of continued economic growth, the development of strong partnerships within the sector, and increasing assistance from support agencies' (Teagasc – Innovation for the Irish Food Industry).

Despite the sectors relatively small size it has been very successful in recent times. The change within the Irish food industry has seen the growth of a number of small primarily rural-based food enterprises whose capabilities are focused on the niche, high quality, artisan type producers.

With changing food lifestyles innovation is essential in product development, packaging, distribution, presentation and processing. Changes in lifestyle, demographics and consumer demands have led to the formation and growth of the speciality food market in Ireland. Certain characteristics deemed to be speciality in nature include quality, uniqueness, added value, premium price, limited distribution and origin.

Client Case Studies:

Powerhouse Food and Beverage Conference

In cooperation with MicroTrade Programme, which is a three-way partnership initiative between InterTradeIreland, Enterprise Northern Ireland and the County & City Enterprise Boards.

Momentum Marketing was hired to event manage, organize, plan and implement the Food and Beverage Powerhouse Conference 08...

Click here to find out more ...

The Food Hub

The Food Hub, Drumshanbo, Co. Leitrim evolved from a growing demand locally regionally and nationally for a purpose built customised food production facility.

Momentum Marketing Creative Solutions devised a creative and results driven sales and marketing strategy for The Food Hub in the spring of 2007. The marketing effort stretched...

Click here to find out more ...

Irish Egg Marketing

Irish Egg Marketing Ltd is the operating arm of the Irish Egg Association and represents the interests of the main Irish Egg packing companies in Ireland.

Momentum Marketing engaged in promoting Irish Egg at the Teagasc Farm Fest 08, held in Athenry, Co Galway...

Click here to find out more ...

Carlow Foods Ltd

Carlow Foods Ltd is a wholly Irish owned Free Range artisan poultry producer located in Kilkea, near Fenagh Co. Carlow.

Momentum Creative Marketing Services helped Carlow Foods Ltd. focus on exploring new sales channels and generating new revenue streams across the country by helping...

Click here to find out more ...