Completehome.ie is a media based company situated in the North West who has developed a comprehensive on line Web based marketing directory focused on everything to do with the home. Momentum developed and managed the marketing campaign for its test launch in the Sligo area in spring 2007.
This included:
Management and execution of a creative PR campaign including, creation of press releases, organization of photo call with key political figures, liaison with press contacts, advertising bookings, and leveraging of PR coverage across Sligo, Donegal & Leitrim counties
Identification of key target markets and creation of appropriate messaging for each to include Trade and End User
Design and execution of direct mail campaign to include all copy writing, supporting marketing collateral; telesales script, direct mail piece, sales letters, newspaper ads, outdoor mobile advertising.
Media buying, development of radio script and local radio campaign
Don’t ask us ask them - Completehome.ie Testimonial
“Momentum Creative Marketing Services designed and executed an effective test market campaign in Sligo for our on line web based marketing directory for everything to do with the home: completehome.ie. As this was a brand new product launch we needed hands on marketing support to help craft a compelling sales pitch and develop an effective test marketing plan incorporating various elements of the promotional mix. Momentum Creative Marketing Services combined creativity with fast turnaround time to deliver a well thought out Test Market Strategy encompassing various promotional media to include local radio, newspaper advertising, creative PR, Telesales, direct mail and mobile advertising. This was an extremely demanding project which included overseeing design, writing creative copy, creating radio and telesales scripts, implementing the direct mail campaign, as well as organizing and managing the relationship with the press. I found their attention to detail and their ability to not only met but exceed the short turnaround times imposed exemplary. I would not hesitate in recommending Momentum Creative Marketing Services to any company wishing to benefit from knowledgeable marketing and sales expertise combined with a personal touch”.
John McCabe, Managing Director, Completehome.ie (May 2007)
Completehome.ie is a media based company situated in the North West who has developed a comprehensive on line Web based marketing directory focused on everything to do with the home. Momentum developed and managed the marketing campaign for its test launch in the Sligo area in spring 2007.
Management and execution of a creative PR campaign including, creation of press releases, organization of photo call with key political figures, liaison with press contacts, advertising bookings, and leveraging of PR coverage across Sligo, Donegal & Leitrim counties