In September of 2007, Momentum Creative Marketing Services secured the contract for programme training delivery on behalf of WIND a consortium of craft designers and makers spanning two distinct groups (Strand I and Strand II participants) between Wales and Ireland. Maggie was instrumental in delivering an effective results oriented sales & marketing training programme. The Marketing Programme was designed for small business entrepreneurs and focused on key topics including ways of conducting market research, the various tools necessary in promoting a small business, the ideal target customer and customer profiling for the craft sector as well as how to develop a marketing plan. Maggie also focused on a specific network and sales training programme which was delivered in the same timeframe.
The module content covered in each of these training programmes included:
Network Development Training :
Network structure and network membership
The benefits of cluster formation and synergy
Examples of best practice network formation within the creative sector to include SPARK (Donegal and Tyrone) and Louth Craftmark (Consortium of Louth designers and makers)
Network objectives and strategy
Developing a network action plan with a view to sharing responsibilities and tasks across cultural boundaries
Sales Training:
Understanding the role of sales within the context of the promotional mix
Profiling the customer and identifying relevant target markets
Prospecting methods – How to attract new customers and keep existing ones
Understanding Benefit Selling and how to use it to make effective sales presentations
How to cross sell within the context of a shared network
Marketing Training:
Understanding new and emerging trends in the craft sector
Identifying the buying influences for craft consumers
Knowing who the customer is
Learning how to make craft products more marketable
How to develop a marketing plan for your business
Pricing – A pricing model that really works
Carlow LEADER & WIND Testimonial
“Momentum Creative Marketing Services has delivered training on behalf of Carlow LEADER to a number of our client base within the craft sector over the past few months. During this time Momentum Marketing has worked closely with us to identify our clients training requirements and to deliver the training in a manner and style that was appropriate for the audience. Their delivery has been well planned, flexible, and accessible with clear aims and objectives accommodating the individual needs of each participant.”
In September of 2007, Momentum Creative Marketing Services secured the contract for programme training delivery on behalf of WIND a consortium of craft designers and makers spanning two distinct groups (Strand I and Strand II participants) between Wales and Ireland. Maggie was instrumental in delivering an effective results oriented sales & marketing training programme. The Marketing Programme was designed for small business entrepreneurs and focused on key topics including ways of conducting market research, the various tools necessary in promoting a small business, the ideal target customer and customer profiling for the craft sector as well as how to develop a marketing plan. Maggie also focused on a specific network and sales training programme which was delivered in the same timeframe.